Welcome to itrend

INFORMATION and KNOWLEDGE... YOUR MOST POWERFUL TOOLS!

From the largest West End and Broadway musicals to the smallest fringe and off-Broadway productions and venues, itrend delivers the vital information and insightful knowledge needed to make the most well-informed, creatively feasible and cost-effective decisions!

Working with new productions during previews or long-running shows, itrend provides affordable, reliable, confidential feedback to facilitate:

·         Marketing, Production and Venue decisions

·         Budgetary decisions

·         Audience development plans

·         Customer service

With the current economic environment and the high costs associated with launching and maintaining a production, it is paramount every pound/dollar spent adds the utmost in creative and financial value to your project.

Wise decisions save money and time… and ultimately maximize profits. The wisest decisions can only be made when pertinent information and feedback are immediate and customised to meet your individual needs... itrend delivers that to you through discreet audience surveys and focus groups.

__________________________

AUDIENCE SURVEYS and FOCUS GROUPS address the specific information you need BEFORE you make important, costly decisions.

itrend SURVEYS:

· itrend provides several survey options to meet your individual needs

· surveys culminate in a comprehensive and easy to read report of detailed quantifiable and qualifiable feedback

· most importantly, itrend surveys identify trends and patterns in the feedback so you know exactly what the majority of your customers are thinking and saying about your project

itrend FOCUS GROUPS:

· itrend arranges and conducts focus groups according to the demographic requirements of the producers

· itrend’s database includes knowledgeable, enthusiastic theatregoers

· production and marketing teams can observe or interact with focus groups

itrend's services are available direct or through your marketing company