In a first for the industry, a report has being published into the theatre-going habits of Fringe and Off West End audiences. It was launched at The Offies 2012 and we were the sponsors of the Best Producer Award that was won by a well-deserving Danielle Tarento. Congratulations!
Nancy Whitaker, Andrew Jenkins, Danielle Tarento, Frank Dunlop, Louise Jameson
Organised by iTrend Research Ltd and OFFWESTEND.com, the report follows a survey conducted during November 2011, in which over 5000 theatre-goers participated.
To download your free copy click here
To read Mark Shenton's article in The Stage click here
FRINGE AND OFF WEST END THEATREGOERS:
90% also attend West End productions
95% visit theatre information websites
76% book online with a venue some or all of the time
50% book at least a month in advance
42% book a week to a few days in advance
77% find out about productions by email or e-newsletter
45% attend Fringe and Off West End productions at least once a month
35% visit Fringe and Off West End productions once every few months
80% tend to support Fringe and Off West End venues near their home all or some of the time
42% said their theatre-going would not be affected by the Olympics
34% said they will wait until nearer the time to assess the impact
In addition, information was analysed relating to online activity, social media and print media.
For additional information please contact:
The Off West End/iTrend Audience Report 2011:
produced by iTrend Research Ltd and sponsored by Play by Play UK